Shawbrook needed to improve how their brand was perceived as a specialist bank. With a complete refresh of their website alongside a new brand, one that would increase confidence and would appeal to customers of all backgrounds that want to achieve their financial goals.
Highlighting the core audience and driving at their needs, with made to fit components, meant Shawbrook could ward off other challenger banks by addressing their customers properly, and with care – scars and all.
The modular grid allows us to perfectly execute the correct promotional material vs. the current screen size.
To ensure a consistent user experience across all devices, the website structure is articulated around 3 different breakpoints so components must react responsively with creativity.
The new website would be made up of components, that interlock with simplicity and carefully stack – giving the admin complete control w/o disruption and the user an enjoyable and clear journey through the site.
Animation injects life into the site as each interlocking section reveals itself with motion, guiding the user through their journey.